We started as a small company consisting of only 3 people, and over the past 6 years have grown to become a company of over 50. Everything I will discuss here today we have learned from trial and error.
When we started the company, I was both Marketing and Customer Support (just me). We tried to promote our program (CleanMyMac) in every possible way that we knew of at the time with almost no budget for advertising and no experience in marketing whatsoever. Since then, our marketing team has grown to 9 people. We do everything from search engine optimization and PR, to online advertising.
Our company’s core value is to stand behind the quality of our products, and to be honest, it makes our work way easier. This may come off as a bit cliche, but we truly feel that in order to promote a product, you need to believe in it and use it everyday. It’s also of the utmost importance that you also listen to your customers and work with their feedback.
So, why don’t we begin by saying that we’re in an ideal world and that you have an ideal product. And now you get a whole 7 days to work a small marketing plan. I’ve divided my presentation into exactly this, a 7-day marketing plan that requires a small budget. Each day you can work in one of the areas that we, at MacPaw, have found to bring the most profit.
Let’s get started (…or you can jump to a section below).